The effective use of social media for Logistics companies starts with a set of core beliefs that should govern the terms in which you participate on any social media platform.
1 - Social Media is a conversation. Be there first and foremost to listen. And when you do start to talk make it a dialogue.
2 - Transparency is the only way to build genuine trust. People will quickly learn whether or not you are being open and honest. Your goal is to create a “trusted advisor” relationship.
3 - To gain people’s interest you have to offer something of value. This starts by giving without expecting something in return.
4 - Communicate like a friend to build connections. Simple, casual language – not “corporate speak” is how you become real and engaging to the client.
5 - Accept that clients control the conversation. If someone out there wants to have it, social media always allows the conversation to happen. The only question is will you be a part of it.
6 - Be patient, the clients will come to you. If you are too intrusive with your use of social media, clients will be pushed away. See #1.
Once you understand and accept the items on this list, there are some basic steps you can take towards beginning to join the conversation.
