Thursday, December 16, 2010

Other Social Media Platforms for Logistics Companies to Explore

Social Media does not replace your company website - in fact it will enhance the experience for visitors on your site. Internet Marketing “101” states that every website must be continually updated with fresh and interesting content for visitors to keep coming back.

Here are some additional examples of popular social media platforms and sites. There are countless creative ways to leverage these technologies:

  • Niche Social Networking Communities for Logistics/ Supply Chain: There are several social networking sites (such as www.Logipi.com) that provide a similar service to Facebook, but within a specific industry vertical or niche.

  • Digg, Delicious: There are countless “social bookmarking” sites in which users suggest and vote on popular websites. Bookmark Ecommerce Order Fulfillment or Logistics Software.

  • Flikr: A photo sharing site - think YouTube for photos.

  • Vimeo: A site that helps users produce their own videos.

  • Slideshare: For uploading and sharing presentations.

  • uStream: A site for sharing live video in which you can basically create your own TV channel.

  • Podcasts: A method of producing and distributing your own internet radio show.

  • Ning: A platform for building your own Social Network.

  • UserVoice: Tool for administering customer surveys.

  • Yelp: Local business reviews.

  • FourSquare: A site in which users “check in” at whatever location they are at and share the information with others.

  • Wikipedia: A vast, community curated “encyclopedia” of information.