1 - Set up a company page on LinkedIn and encourage EVERY employee at your company to set up their personal profiles on LinkedIn.
2- Encourage all your employees to find industry groups and participate. There are countless Supply Chain and Logistics groups on LinkedIn. Frequent involvement in groups is educational for your employees and it is also free brand marketing for your company.
Examples in Action: 5 Ways to use LinkedIn
Here are 5 ways to jump in with LinkedIn and start realizing the benefits of this large social network of professionals. Supply Chain and Logistics professionals are very active on the social platform.
Connect with Others
If you search on people within groups you will find other professionals that share common interests with you. Most will agree to connect with you if you share a similar industry group.
Join and Participate in Groups
There are countless Logistics industry groups you can join to engage in the conversation. Become active in the groups by answering questions and contributing to the online conversations. See the Social Media for Logistics Group.
Recommendations
Ask your trusted peers to write a recommendation for you. You’ll notice these are displayed prominently on your profile page. It builds your credibility. Be eager to write a recommendation for others you know as well.
Leave Comments
You can leave comments or “Like” an update the person leaves on their profile. This is a great way to show that you are following what the user is talking about and provides you with a better understanding of their interests.
Answers
Answering questions that people post in the LinkedIn community is a good way to build your reputation as an industry expert. It is a great way to get a conversation started with people who have similar interests as yours. Know a lot about logistics software, or ecommerce order fulfillment? Talk about it and show off your knowledge.
