Start simple and easy, with the short term goal of beginning to understand how the main social media platforms work and how social media can provide benefits. The immediate side benefits will be an improvement in brand awareness and a better ranking on Google.
Create a Blog:
1 - Begin to create blog content that is purely education and NOT promotional for your target audience. Expert on logistics transportation software or ecommerce order fulfillment warehouse? Blog about it. It is easy to do and aside from kick starting your social media program it provides immediate help to your ranking with Google.
The important thing to remember is to think like a publisher, not a marketer. This is done by sharing content that is useful to your community. Promotional content is not useful content, and it does more harm than good so don’t even think about it.
The Rules of Social Media and Blogging:
1 - Know Your Audience: Know who you are looking to appeal to with your blog.
2 - Create Great Content, Content is KING!: No one will read boring or self promotional articles.
3 - Create a Schedule: Be consistent so people know when to look for new content.
4 - Quality vs. Quantity: Better content is way better than more content.
