After some time, and even if you are doing it only half right, you’ll notice the initial benefits of social media by improved rankings with the search engines (SEO) and likely an increase in traffic to your site.
Getting started with social media is a learning process. At this point you’ll begin to have recognized some key things:
- Where your target audience of people interested in Logistics Software spends its time online
- The topics and information your audience is interested in
- The effect that putting your ecommerce order fulfillment warehouse company “out there” has on your brand
- It is okay to give up some control because you are part of a conversation
After 2 or 3 months take some time to think about what you have learned through your social media for logistics experience. Use the understanding you have developed to formulate your next 6 month plan.
Getting great feedback and engagement through your blog? Then, continue to develop that. Meeting great contacts through LinkedIn? Then, continue to refine you profile, join groups and meet new people. Think about and experiment with ways to engage in new areas of social media, like videos on YouTube or creating a Facebook page.
