The Social Media universe can be described as the countless electronic platforms that offer ways for people and companies to connect and communicate with others through the internet.
The things that most people associate with using social media can include:
- “tweeting” a message on Twitter
- posting a video on YouTube
- connecting with a colleague on LinkedIn
- writing a blog post
These platforms are increasingly replacing older ways of communicating. Forget phone calls, and even traditional email has been replaced in some circles by Twitter and Facebook. It’s easy to argue the main purpose of the iPhone has little to do with talking on the phone these days, and most new models of smart phones are now being built primarily around the user’s ability to monitor multiple social networks.
The Benefits of Social Media:
The potential benefits of social media for Logistics and Fulfillment companies are very diverse.
More logistics software sales leads, increased ecommerce order fulfillment warehouse sales, better brand awareness, improved customer service, getting found on Google (Search Engine Optimization) are all very attainable objectives any company can expect to realize through the effective use of social media. Less obvious uses for social media include ways to gain operational efficiencies through better internal communication as well as ways to help create social networks amongst employees.
