Benefits of Social Media for Logistics and Fulfillment Warehousing

For logistics companies these benefits can run deeper that just a general improvement in brand awareness and leads. There are logistics companies already effectively using social media for a number of purposes:

• Carriers are proactively dealing with customer issues and complaints through Facebook and Twitter. Small parcel shippers FedEx and UPS are two good examples. 2011 Rate Increase.


• 3PL’s are posting loads on Twitter to help find carriers to cover loads – and conversely trucking companies are posting the location of equipment looking for loads to haul. Many truckload owner operators are very active on Twitter.


• A variety of logistics software companies are engaging potential clients by posting educational and informative content on topics that matter to their customers which drives traffic to their website.


• Other logistics companies are using social media to create social communities built around their core services, bringing clients and employees together into a virtual conversation.

There are hundreds of social media platforms on the internet. It is a world that is evolving fast, but definitely not going away. Social Media is not about being everywhere and talking to everyone. It’s just not realistic to do that.