NONE of us wants to hear yet again about how important social media is for our logistics business. Yet, ALL of us need to understand why we keeping hearing that drum-beat, and accept it’s the reality of business today. This is as true for you as a logistics services provider as it is for any other business out there, big or small.
The influence of social media (for better or worse) is impacting your business right now. Whether you are selling logistics transportation software or ecommerce order fulfillment warehouse services, your present and future customers are using social media and this influence is not something you decide to accept or ignore on your own terms – it is there.
Simply put, the effects of social media are there for you to take control of or be run over by.
The Bad News is that using social media effectively takes a long term commitment, the ROI can be tough to measure at the outset, and participation is mandatory.
The Good News is that the plan for making social media work for your business is not complicated and the benefits to your company can include more customer loyalty, new leads, and more efficient communication across your business.
