Get on Twitter to see what other Logistics information is out there and open an account. Set the expectation that you are just there to observe what Twitter is all about.
1 - Start by listening about what people are talking about in your area. Find individuals and companies (especially competitors) and see what they are tweeting about. When your company is mentioned, then you should engage in the conversation. Use searches to hone in on relevant information to your company.
2- After a few weeks, start posting links to the content you create on your blog. Re-tweet information you think your target audience will benefit from. The famous quote: “If you build it they will come” applies to Twitter as much as baseball. Expert on logistics transportation software? Talk about it. Expert of Ecommerce order fulfillment warehouse, talk about it.
Follow and They Will Come
To start engaging on Twitter you need to start following people that interest you. Don’t get caught up in the number of followers you have. First, it is about quality over quantity. Second, you should remember that information travels fast (see RT below). Following people adds tweets to your feed and provides you with a steady flow of information from people you are interested in.
RT (Retweet) and DM (Direct Message)
When you like something a person you follow has written – retweet it. This will pass along the great content and likely get the attention of the person you retweeted. A DM is a direct message (think email) you can send to a specific person (a retweet goes to everyone that follows you). The person you DM must be following you, so you cannot send direct message to everyone.
Answer Questions
People are asking question all the time on Twitter. Doing frequent searches on topics will identify those occasions and give you a chance to show off your knowledge. Remember, good answers get retweeted. People who get retweeted get more followers. It is how you grow and establish yourself.
Twitter Lists
Create specific Twitter lists that are tailored for a specific logistics industry topic. This allows you to pay attention to what others are saying on the topic and they will be segmented from the rest of the updates. When you are following a lot of people, it is tough sometimes to filter out all the noise when you have certain things you are looking for. Lists help deal with that.
Monitor
Search Twitter search above – Take advantage of the search functionality to focus in on the topics that are of interest to you and your customers.
