Online sausage retailer Sausage Obsession makes great use of social media to create traffic for its blog (www.sausageobsession.com).
Adding content like The History of Sausage and mulitple sausage recipes from cuisine all over the world is the content that drives the Sausage Obsession popularity.
Logistics companies can learn from these lessons. Presenting valuable content to readers and customers through quality blog posts and Twitter are what get people to your site. Logistics providers need social media to help create brand awareness and engage customers.
Social media, and specifically Twitter are great platforms for a logistics company to engage with customers. When it is done right, social media can win fans, repair relationships, and in the end grow revenue. When it is ignored or done poorly, social media can alienate customers and hurt your company’s brand.
