Recognizing that your Logistics company can benefit from a social media presence is just the first step in actually realizing those potential benefits.
A Facebook page, Blog and Twitter account does not complete a strong social media presence. In fact, they can hurt your brand if they are not developed and attended to in the right way.
Here are some examples of companies using social media effectively:
- UPS and FedEx search for and follow up on every mention of a lost package posted on Twitter. This is a great proactive approach to addressing customer issues.
- Other 3PL companies post their available loads each day for carriers and drivers to see each day. Twitter has become a widely visible (and free) load board for their operations.
- I have seen examples of ocean container companies posting delivery updates via Twitter.
Simply having accounts set up at the various social media platforms does not make a strategy. How can you set up an effective social media strategy for your logistics company?
