Did you know that one HUGE benefit of using social media can be that it helps people find your logistics company when they search on Google? This idea is called SEO, or Search Engine Optimization, and it has to do with what results come up in Google when a user types in a certain search term.
For example, if someone types into Google "truckload carrier Pennsylvania", Google will do a search of all website and provide a list of relevant websites. Being on that first Google page of results for a company's key search terms is THE goal for marketers at every company. Are you are 3rd Party Logistics company? Then you want people to find you when they search on Google.
Here is a good article discussing how social media and SEO are connected.
http://www.emarketer.com/Article.aspx?R=1008046
Here is an interesting article on the effect of not having a plan for managing your social media presence. Replace the person in the story with your company name and the importance of managing social media becomes very apparent.
http://hbr.org/2010/11/managing-yourself-whats-your-personal-social-media-strategy/ar/1
In the end you can only influence the conversation and not control it.
_________________________
Read my EasyLogisticsManagement Blog. Find me and more information on Social Media for Logistics.
